Overtime is shaking up the boxing scene once again, announcing the comeback of its boxing sensation, OTX (Overtime Boxing). In its sophomore year, OTX is rolling out a global bash with eight electrifying fight nights, kicking off at:
March 29: OTE Arena, Atlanta
April 19: OTE Arena, Atlanta
May 31: Red Owl Boxing, Houston
June 28: OTE Arena, Atlanta
DAZN jumps back into the ring as OTX’s media ally, alongside Nutrabolt, swinging in with C4 Energy® as the go-to beverage sponsor, promising a jolt of energy and stamina for peak performance, particularly for those dueling it out in the ring.
This season, OTX and DAZN are mixing things up by broadcasting fights not just on the DAZN app but also splashing them across DAZN and Overtime’s social media platforms. This clever play aims to dropkick the usual hurdles of boxing viewership, making it a cinch for new fans to catch the action without forking over for a subscription.
Brandon Rhodes, the big boss of OTX, is all about delivering non-stop, high-octane boxing, nurturing fresh talent, and reimagining the fan experience with a dynamic and interactive broadcast strategy, all served up with Overtime’s signature narrative flair.
DAZN’s marketing maestro, Alfie Sharman, is thrilled to team up with Overtime once more, hailing both entities as game-changers keen on redefining the sports and entertainment landscapes.
OTX is rolling out the red carpet for ten fighters, offering them multi-year contracts brimming with fight guarantees, narrative exposure, social media spotlight, and brand endorsement deals. Plus, Overtime is launching a thrilling 154 lb, 8-fighter, single-elimination showdown starting April 19, culminating in a battle for an OTX promotional deal, the championship title, and a cash jackpot for the victor.
Britton Hardin, Senior Director of Fighter Operations at OTX, is all about empowering up-and-coming pugilists, giving them a stage to pursue their ambitions while fostering a deep bond between them and the new wave of boxing devotees through compelling storytelling and adrenaline-pumping matches.
Nutrabolt’s marketing chief, Robert Zajac, is pumped for C4 Energy’s second-year appearance at OTX Arena, eager to forge strong ties with the next gen of boxing elites and aficionados.
OTX’s debut year was a spectacle, with fighters like Elijah Pierce, Albert Bell, and Kurt Scoby turning the ring into a high-vibe nightclub scene, complete with exclusive areas and DJ beats. Innovations such as a snugger ring for intensified action, knockout bonuses, lucrative “Money Rounds,” and a tiebreaker “Overtime Round” added extra zest to the bouts.
OTX’s skyrocketing social media presence, clinching the title of the fastest-growing US Sports Media account on Instagram and TikTok, with a whopping 1 billion views in half a year, speaks volumes of its smashing success.