BOXXER, UK’s swiftly rising boxing promoter, has sealed an exclusive media rights partnership with NBC Sports, aiming to serve U.S. fans boxing fight from the UK. These fights will be primarily available on NBCUniversal’s Peacock streaming platform, with some premier events finding their way to NBC’s TV broadcasts.
BOXXER, the brainchild of the UK’s youngest promoter, Ben Shalom, is revolutionizing professional boxing. Their vision encompasses a blend of entertainment, innovation, and inclusivity, refreshing a time-honored sport.
With a roster boasting world champions, Olympic gold medalists, and some of the most thrilling top-contender athletes, BOXXER has set the bar high. They’ve made noise in the UK and Ireland, shattering viewership records, packing arenas to the rafters, and showcasing top boxing talent.
Sky Sports, the UK and Ireland’s prominent sports broadcaster, has been the primary home for BOXXER events. This alliance began when Sky Sports recognized BOXXER’s potential and signed them up for an exclusive deal in 2021.
This new BOXXER-NBC Sports collaboration extends the existing partnership with Sky Sports, offering a broader reach across the Atlantic and utilizing Sky Sports’ elite production quality.
Under this agreement, NBC Sports will enrich its lineup of top-notch sports content with BOXXER fight nights. Their impressive programming palette features events like the Olympic Games, Premier League, Sunday Night Football, and so much more.
BOXXER and NBC Sports share a vision: curating a top-grade boxing experience for Peacock subscribers and eventually bringing BOXXER’s thrilling events to the American soil.
The excitement is starting with a bang on October 21, emanating live from London’s iconic O2. The world’s top two light heavyweights, Joshua Buatsi and Dan Azeez, are setting aside a friendship spanning a decade. The stakes? Bragging rights and a shot at the coveted WBA World Title, all streaming live on Peacock.
BOXXER’s CEO, Ben Shalom, couldn’t contain his excitement, stating, “This partnership with NBC Sports is monumental. It’s an opportunity to let the U.S. audience relish the skills of our top-contender athletes. We’re all geared up for the inaugural fight on October 21, where Joshua Buatsi and Dan Azeez lay it all out at The O2.”
NBC Sports isn’t new to the boxing world. Their legacy began in 1939, televising the fight where Lou Nova triumphed over Max Baer. Over subsequent years, they’ve showcased legends like Muhammad Ali, Joe Louis, and Marvin Hagler.
Gary Quinn of NBC Sports remarked, “Boxing’s return to NBC Sports marks an important chapter in our illustrious history with the sport. The debut on Peacock is just the start.”