OnlyFans has inked a deal with sports broadcaster DAZN, heralding a year-long spree of fight nights as both a sponsor and the sole creator of event content. This collaboration kicked off with the Devin Haney versus Ryan Garcia bout on April 20th in New York, where Garcia clinched a victory over Haney, the WBC super lightweight champ, in a stunning outcome.
As the headliner sponsor and the exclusive platform for content creation, OnlyFans now hosts a DAZN page where subscribers can dive into all the post-fight developments. Throughout the coming year, this page will serve as the digital clubhouse for DAZN, offering bespoke content from the boxers and enhancing the fan interaction.
In a bid to enrich their content offering, DAZN and OnlyFans are setting up ‘All Access’—a new exclusive series on OFTV. Additionally, fighters like John Ramirez—who fought David Jimenez the same night—will step into the OnlyFans arena, bringing fans closer to the action with never-seen-before footage, insights post-fight, training tips, and more.
Pete Oliver, from DAZN, expressed enthusiasm about the partnership, pointing to OnlyFans’ recent foray into sports as a pivotal move for broadcasting over 150 annual fight nights globally. Ramirez himself shared his eagerness about joining OnlyFans, marking a new chapter starting with his recent fight.
In the last two years, more than 200 combat sports athletes have debuted on OnlyFans, spanning UFC, various boxing divisions, Bellator, BKFC, Muay Thai, and wrestling. The platform also recently teamed up with the Professional Fighters League, demonstrating its expanding influence in the sports realm.
Keily Blair, OnlyFans CEO, highlighted how the platform has revolutionized athlete-fan interactions in the digital age, especially for combat sports, by offering unique content and monetization opportunities for fighters.
During the Haney vs. Garcia fight, OnlyFans’ branding was prominently displayed at the Barclay Center and across the global DAZN broadcast.