Today, a game-changing announcement has come from Prime Video and Premier Boxing Champions (PBC): a multiyear rights agreement that’s set to revolutionize how boxing fans get their fix of the sweet science. This deal is a heavyweight in its own right, promising to bring the boxing world’s most electrifying events straight to viewers, and making sure fans are ringside for the action all year round.
PBC, a titan in the boxing world since 2015, boasts a roster of over 150 active fighters from various weight divisions. This includes the cream of the crop in top contenders and reigning world champions. Think of the blockbuster bouts that have defined the sport in recent years – David Benavidez vs. Caleb Plant, Gervonta “Tank” Davis vs. Ryan Garcia, Errol Spence vs. Terence Crawford, and Canelo Alvarez vs. Jermell Charlo – PBC has been the mastermind behind them all. Now, teaming up with Prime, PBC is adding an extra punch to the myriad of benefits that come with a Prime membership, including savings, convenience, and a knockout entertainment lineup.
The nitty-gritty of the deal? Prime Video is set to distribute PBC’s leading pay-per-view (PPV) events in the U.S., with the bell set to ring on this new era in March 2024. And here’s the kicker: these PPV fights are available to all viewers, Prime member or not. Plus, for those in the U.S. and select other countries, Prime Video will exclusively stream a series of PBC Championship Boxing events, spotlighting the best and the brightest in the boxing world. While the details on the specific fights and venues are still under wraps, the anticipation is already building.
Prime Video isn’t just stopping at live events. They’re going the distance with original sports content, including behind-the-scenes PBC docuseries, live weigh-ins, and on-demand access to a treasure trove of past events, highlights, and archival footage.
Marie Donoghue, VP of U.S. sports content & partnerships at Amazon, couldn’t contain her excitement: “We’re thrilled to team up with Premier Boxing Champions, bringing the world’s best boxers to Prime Video and opening up these must-see events to more fans than ever.” She underscored Prime Video’s commitment to delivering top-tier sports content to viewers across the globe.
Bruce Binkow, CEO of Integrated Sports, the exclusive agency for PBC, echoed this enthusiasm. He sees the partnership with Prime as a knockout opportunity to introduce PBC’s world-class boxers and events to new audiences, leveraging Prime’s immense reach and marketing muscle.
For the fans, it’s a whole new way to experience PBC: at home, on the move, and across a plethora of devices. Whether streaming from the web or using the Prime Video app on smartphones, tablets, set-top boxes, game consoles, and connected TVs, the world of boxing is now at their fingertips. For details on compatible devices, fans can check out amazon.com/howtostream. This partnership is more than a fight; it’s a revolution in the way we watch boxing.