Matchroom is all set to throw its punch with Everlast, a brand that has been ruling the boxing domain since 1910. This thrilling partnership will make its debut this weekend during the heart-thumping fight night in Liverpool.
Jack Catterall, the pride of Britain, is lacing up, aiming to edge closer to that gleaming World title dream. And guess who stands in his way? Jorge Linares, the legend himself, a former World champ who’s known for his skills across three weight divisions. All of this intense action is unfolding at the M&S Bank Arena and for our global audience – you can catch it live on DAZN.
Speaking of Everlast, the undisputed World champion, Chantelle Cameron, carries their banner as a leading boxing ambassador. With Matchroom now entering the ring with Everlast, we’re gearing up to see some exhilarating global projects from these two market titans.
To give you a brief punch (pun intended) about Everlast – they are globally acknowledged as the prime manufacturer and marketer in the realms of boxing, MMA, and fitness gear. Their legacy boasts of ties with legendary figures like Muhammad Ali and Mike Tyson, and they continue to be the chosen brand for the current crop of boxing superstars. Embodying values of strength, dedication, and authenticity, Everlast operates out of Manhattan, New York City, and has its mark across over 75 nations.
Eddie Hearn, the top man at Matchroom Sport, couldn’t hide his excitement. He quipped, “With Everlast, you’re talking about the crème de la crème in boxing. Their history is as rich as a triple-chocolate cake. This partnership? Oh, it’s going to be a treat for our fighters with so many opportunities in the pipeline.”
On the other side, Michael Murray, the big boss at Frasers Group (Everlast’s parent gang), mentioned, “Pairing up with a global boxing promoter like Matchroom? It’s a dream! We’re all set to bolster Everlast’s legacy and push the brand to unseen heights.”
Chris Zoller, who takes care of Marketing & Product Development at Everlast, added his bit, saying, “This partnership with Matchroom is like bringing together peanut butter and jelly, a perfect blend! We’re thrilled to join hands with a top promoter and together, we’re going to create unforgettable moments in boxing.”