BOXXER is thrilled to announce a new alliance with Forged Irish Stout, a brand spearheaded by international fighting legend Conor McGregor. This partnership is all set for BOXXER’s marquee event coming up on Saturday, September 2nd, featuring a headline bout between Liam Smith and Chris Eubank Jr 2 at Manchester’s AO Arena.
Conor McGregor, the man behind Forged Irish Stout, is a UFC Champion who has conquered multiple weight classes. He launched this stout in 2020 with the ambition to make it the creamiest and smoothest stout the world has ever tasted.
Brewed in the Dublin heartland, Forged Irish Stout rocketed to fame as the most-ordered stout at McGregor’s own bar, The Black Forge. Situated near his home in Dublin, this stout has also broken into the UK market, now available in over 350 ASDA stores. Stay tuned for upcoming announcements about further retail expansion.
This blockbuster event on September 2nd is where Liam Smith and Chris Eubank Jr will face off again in a much-awaited rematch. The fight is expected to draw an audience of 20,000 and will be broadcast live on Sky Sports Box Office in the UK & Ireland. It’ll also be accessible in over 150 global markets, including a broadcast on ESPN+ for viewers in the US and Canada.
The event also boasts a loaded undercard, featuring bouts like Adam Azim vs Aram Fanyan, Frazer Clarke vs Dave Allen, Mikaela Mayer, Florian Marku vs Dylan Moran, Mark Heffron vs Jack Cullen, among others.
The collaboration with Forged Irish Stout will be omnipresent throughout the event week. Expect to see the brand logo on the ring canvas, press areas, and arena screens. Plus, exclusive in-arena brand events will be unveiled on the night of the fight. Forged will also have special access to fighters for creating custom content centered around the event.
Ben Shalom, the CEO and founder of BOXXER, expressed his excitement, saying, “We’re over the moon to team up with Forged Irish Stout for this weekend’s headline event featuring Liam Smith and Chris Eubank Jr 2. The exponential growth of the Forged brand in recent years is awe-inspiring, and we’re eager to introduce it to a worldwide audience this weekend.”
Conor McGregor chimed in with, “We can’t wait to join forces with BOXXER for this sensational bout. Both Chris and Liam are on the road to greatness, much like Forged Irish Stout. We’re here not just to participate but to take over. We’re thrilled to have Forged Irish Stout available in ASDA stores across the UK.”