Luxury sportswear brand Fly launches new premium boxing boot

03/07/2023 - No comments

British luxury sportswear brand Fly is proud to announce the release of its new premium boxing shoe, the Storm Boot, marking its first move into the footwear market. The deluxe boot, designed in both a triple black colourway and red, blue and white colourway, has been carefully crafted to maximise speed, precision and agility.

After having dominated the luxury boxing glove market, with their gloves having been worn by the likes of Tyson Fury, Joe Joyce, Adam Azim and KSI, Fly is now ready to make waves in the sports footwear market and continue to help their customers reach their full potential with the launch of this new product.

The new state of the art boxing boot includes three main benefits. The boot is made of super lightweight materials and is complexly constructed to allow for complete freedom of movement around the ring and gym floor. To enhance the fit of the shoe, Fly have created a velcro strap and lace combination to help prevent potential sliding of your foot while wearing boot. With a durable sole which wraps over the toe and heel, the boot has been designed specifically to combat sole separation and ensure the ultimate grip, so you can focus on your footwork.

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CEO OF Fly, Joshua Steffen has shared his excitement about the launch of the new product: “Fly are absolutely thrilled to be making a move into the luxury footwear market with the release of our first ever premium boxing boot. We have spent 4 years developing this boot to achieve the ultimate blend of support, comfort and aesthetic, and we cannot wait for our customers to be finally able to get their hands on a pair.”

Fly’s unique and signature Storm boot will retail at £165 and be available to purchase online from the 31st of March 2023 via the Fly website