Jorge Lugo Cota continuing family fighting legacy on “Canela Boxeo”

The next generation of Mexican boxers is developing and one of the leaders is 20-year-old super lightweight Jorge “Jorgito” Lugo Cota (8-0, 6 KOs), the latest member of Mexico’s famed fightin’ Montiel family, who will be fighting at home August 19th on the next installment of the “Canela Boxeo” series, presented by CANELA BOXEO, and World Cup Boxing Series (WCBS), led by CEO Terry Hollan and promoter/matchmaker Guy Taylor, at Centennial Sports Center in Los Mochis, Sonora, Mexico.

“Canela Boxeo” will be held and streamed live for free the third Friday evening every month, starting at 9 p.m. ET / 6 p.m. PT, in Mexico.

The 8-round co-featured event will showcase Cota against Jesus Antonio “Chino” Rubio (13-5-2, 7 KOs), the past World Boxing Association (WBA) Interim World super lightweight challenger. Cota was a standout amateur boxer who compiled a record of 155-10, to go along with numerous state and national championship gold-medal performances. Jorge’s uncle, 5-time world champion, Fernando Montiel (54,6 39 KOs), is the color analyst for “Canela Boxeo.”

“I feel very happy to fight in my city, Los Mochis, with my people and family,” Cota said. “I am ready to give a great fight for all the fans and friends. I’m not concerned about fighting in my first scheduled 8-rounder.I feel happy. It’s not something that worries me. I really want to fight and, if the fight goes the distance, I’ll be ready.

“I don’t feel pressure (as a member of the Montiel family), to the contrary, I feel well supported by one of the best teams in the world. I know if I give my best, the result will be positive. I’ve learned many things from my family: work hard – we always work hard in the gym – discipline and, above all, a winning mentality.

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“Fighting on Canela.TV will be very good for me so that people throughout the United States and all of Latin America can watch me fight for free. I saw the last event they did in Hermosillo, and it looked very good. I feel very motivated to get into the ring.”

WCBS isn’t concerned about pushing Cota too fast, according to Taylor, who commented: “Jorge isn’t your typical stereotype of what a ‘Mexican fighter’ should be. He’s very elusive with great defense and countering abilities. Jorge has yet to lose a single round during his young pro career.

“I’ve always been known as an aggressive matchmaker, but this might be too aggressive, even for me. We (WCBS) have total confidence in Jorge and the Montiel family. A victory over a former world title challenger on Canela Boxeo will be a huge statement to the boxing world.”

In 2021, Rubio defeated former world-ranked challenger and United States Boxing Association (USBA) Champion Sonny Fredrickson (21-3), earning Rubio an opportunity to challenge undefeated Alberto Puello (20-0) vacant World Boxing Association (WBA) Interim Junior Welterweight World Championship, albeit in a 12-round loss by way of decision

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“I don’t know too much about my opponent,” Cota added. “I know that he fought in Los Mochis last year and for a world championship, but I’m not used to seeing my opponents. I do what my family tells me to do in the ring and gym. I’m going to knock him out, probably between the fifth and seventh rounds.”

In a bitter Sinaloa vs. Sonora rivalry fight, WCBS’ newest signing, Manuel Gallegos (19-1, 16 KOs, also fighting out of Los Mochis, Sinaloa, takes on light heavyweight Jesus “Mazo” Moroyoqui (10-1, 7 KOs), of Navojoa, Sonora, in the 8-round main event.

“Canela Boxeo” – LIVE, EXCLUSIVE and FREE stream — on CANELA.TV, presented by World Cup Boxing Series, on Friday, August 19th from the Centennial Sports Center in Los Mochis, Sinaloa, Mexico, starting 9 p.m. ET / 6 p.m. PT throughout the United States, Mexico, and Latin America.

Canela.TV is available for download on Roku, Apple TV, Android TV, Amazon Fire TV, as well as through linear channels on Samsung TV Plus, LG, Vizio, Plex, Distro TV and available through iTunes and Google Play. Users can find a wide variety of content, including soap operas, news, movies, television series, cooking shows, among others, through the Hispanic lens. For additional information on Canela.TV please visit: https://www.canela.tv/

“Canela Boxeo” was created by CANELA MEDIA, a leading, minority-owned technology driven company committed to redefining digital media experiences for the Hispanic Community, and World Cup Boxing Series (WCBS), led by its creators CEO Terry Holland and promoter/matchmaker Guy Taylor.

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ABOUT CANELA MEDIA: Canela Media is the leading, minority-owned technology driven company offering brands a complete ecosystem to connect with multicultural audiences starting with its free streaming platform service, Canela.TV which enriches the new generation of U.S. Latinos with free access to unique, culturally relevant content. In addition to TV content, Canela Music features a unique blend of Latin music programming , featuring various genres from Latin Pop, Regional Mexican, Classics, Romantic, and more.

Canela Media reaches more than 50 million unique Hispanics across its 180+ premium Spanish-language sites. Combined with the company’s proprietary data, Canela Media possesses in-depth knowledge and understanding of how to establish meaningful and culturally relevant connections with the new mainstream- U.S. and Latin America Hispanics.

Headquartered in New York, Canela Media is ranked as the third largest Hispanic ad-focused company and the only female-and minority-owned certified digital company. For more information please visit: https://canelamedia.com/

ABOUT WORLD CUP BOXING SERIES (WCBS): World Cup Boxing Series is your passport to the best online fights you’ll ever see. WCBS is the only active tournament and team fight series in professional boxing. For years, its creator Guy Taylor has been tasked with creating tough, competitive matches for promoters eager to test their rising prospects and contenders. That same mindset has now been applied to his own latest creation, World Cup Boxing Series. For more information, please visit https://www.worldcupboxingseries.com/